Multilingual staff can drive up auto sales

"A stroll through the Longo Toyota showroom on a busy afternoon is like eavesdropping at the United Nations. Buyers of all nationalities and races — many of them immigrants — flock to the dealership where the staff speaks more than 30 languages and dialects. From Vietnamese to Punjabi, the sounds of many tongues float across the cavernous, open sales floor." - USA Today

It's about time that people began to realize the importance of multilingual markets in business.