Jul 19, 2005

Marketing with Hispanics in mind

I was perusing some business news today and ran across an article on Internet activities of Hispanics.

There were some important statistics the report pointed out that are important to keep in mind, especially if you're thinking about marketing to the Hispanic population, or if you're an online information publisher.

  • 56% of Hispanics online want to own their own business
  • 52% of Hispanics online connect with a broadband connection
  • 51% of Hispanics online agree that they "get more information about products and services from going online than they do from television or newspapers or magazines."
  • 67% of Hispanics online feel it's important to have Spanish content online

More stats are available from the article. It is a must read especially if you are in the entertainment, health, or financial industry.