Apr 10, 2005

Tuning out Hispanics

In Boston, an AM radio station that traditionally played Spanish programming announced it was being bought and the format was going to change to ESPN sports programming (Boston.com). Just the opposite happened in Washington, D.C. a while ago. 99.1 (a rock station that had been around a long time) just one day converted over to Spanish music. Let's just say that a lot of people were definately in shock when that happened. I can see that happening in more markets around the country. Especially in high population areas.

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