I just read an article about the U.S. military recruiting Arabic translators using advertisements showing during World Cup matches. I guess they have had pretty good success, especially during the Iran-Mexico game a couple of weeks ago.
You can see the videos here. They're pretty interesting.
Regardless of what you think of the U.S. or it's military, you have to admire the way they used this media to get recruits. It makes me wonder how I can use things that are going on the world today to get more clients. What current events can you use to increase and improve your business.
Tags: Arab translation, world cup, recruitment
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